Rapper 50 Cent has launched a $5 million lawsuit against New York-based jeweler TraxNYC, alleging that the company unlawfully copied one of his custom-designed chains. The dispute stems from a recent social media post by TraxNYC, where the jeweler showcased a new line of cross necklaces, claiming inspiration from 50 Cent’s unique design.
In a video that has since gone viral, TraxNYC’s owner can be seen discussing the creation of a cross necklace, featuring various styles and colors, while directly referencing 50 Cent. The jeweler expressed gratitude for the inspiration, saying, “You’re a true gentleman,” and assured customers that they could find the pieces on TraxNYC’s website. However, the post included a blatant display of a design strikingly similar to the one worn by 50 Cent, prompting the rapper to take legal action.
50 Cent, whose real name is Curtis Jackson, took to Instagram to voice his displeasure, highlighting that TraxNYC was using his likeness without permission to market their jewelry. He captioned a post, “Every now and then someone does something like this. I don’t know why, but I do know I’mma need that by Monday, dead TraxNYC.” His message was clear: he was not willing to let the matter slide.
The tension escalated when TraxNYC responded to 50 Cent’s accusations, suggesting that he focus on more pressing matters. However, 50 Cent remained undeterred, stating that the jeweler would “regret this” and emphasizing the seriousness of using his brand and name for promotional purposes without consent.
Legal experts suggest that 50 Cent’s lawsuit is grounded in legitimate concerns about intellectual property rights. The rapper has a history of vigorously protecting his brand, and this case appears to be no different. Representatives for 50 Cent confirmed to media outlets that he takes such violations seriously and is prepared to pursue the maximum damages allowed.
This lawsuit has not only sparked conversations about trademark infringement and celebrity branding but has also placed TraxNYC in the spotlight. The jeweler, which has gained a following for its custom pieces, now faces significant legal challenges as a result of this incident.
50 Cent’s reputation as a savvy businessman is well-known, and he has previously taken legal action against other individuals and companies for similar reasons. This latest move underscores his commitment to safeguarding his image and creative works. As the case unfolds, it will be interesting to see how both parties navigate this legal battle and whether it prompts broader discussions about the rights of artists and their distinctive creations in the fashion industry.